I was working in Shibuya (Tokyo) in the fashion district as a sales staff for a long time.
My co-workers were very serious about visual merchandising, and folding clothes.
I learned 10 different ways to fold a T-shirt, we can see the influence of Japanese culture in modern life. (Thank you Origami)
In Japan, even second hands shops are very clean !
Naito Kanako who’s a VMD consultant, published a book called “A project to solve shop staff’s problems”. Half book, half manga seems to be very easy to read it and understand.
I just found Naito Kanako’s videos on youtube. They are showing different foldings and Vmd tips. Pretty cool !
1 # Avoiding curve on pile of T-shirt.
2 # Ajust the size of the folding.
3 # How to display a Polo shirt.
4 # How to display a Jeans.
5 # Show the brand on the sleeve.
6 # How to display Scarves.

English
Français
日本語 