A traditional shoemaker, J.M. Weston is known worldwide for its iconic shoes, worn by all generations, regardless of changing styles and periods. J.M. Weston shoes embody French elegance, that timeless and well-designed style which eschews artificiality and follows clear codes. For this season, J.M Weston unveils this advertising campaign with the emblematic loafer 180 photographed on typical Parisian rooftop and Eiffel tower on the background.