Preview of Calvin Klein Concept” advertising campaign photographed by Steven Klein featuring American model, Matthew Terry.

Calvin Klein Concept is the latest offering from Calvin Klein Underwear using the 360-degree seamless technology construction that provides ultimate comfort and fit.

Video campaign was conceived and directed by consulting creative director Fabien Baron of Baron + Baron. The full version will air for the first time at the half-time of high-profile Super Bowl XLVII this February 3rd 2013.